A small but exciting venture backed by 20 years of experience in AI & data innovation.

Ethereal Ventures

Unearthing gold within you, Investing in Potential.

You have gold to uncover

Achieving a dream isn’t just about what you accomplish,

it’s about who you become along the way

Ethereal Ventures AB, founded in 2020, is a small-scale, privately held venture that exists to add value to leaders who multiply value to others — through occasional coaching, speaking and written insights.
As an example, we hold the rights to Pickaxe Principles, a book developed in our owner’s free time to share to share insights on how to lead in today’s rapidly evolving world of AI.
With more than 20 years of experience in AI, innovation and leadership, we share knowledge through selective coaching conversations, inspirational talks and limited training sessions. Activities remain deliberately small and fit naturally around regular work, with the aim of encouraging others to discover and develop their potential.

Learn more about how you can unearth the gold in yourself and in others at: www.pickaxeprinciples.com

Coaching

We provide limited executive and leadership coaching, inspirational talks, and small-scale training programmes.

Speaking

Motivational, inspirational, and leadership talks within AI and the data-driven era, backed by 20+ years of experience across telecom and autonomous vehicles.

Training

A leader KNOWS the way, GOES the way, and SHOWS the way. We guide you using tools from John C. Maxwell’s Certified Team.

Funding

We enjoy investing in potential and, from time to time, may provide limited funding when an opportunity fits.

Achieving a dream is about more than just what you accomplish. It’s about who you become in the process.

Ethereal Ventures, though independent, is connected to John C. Maxwell’s global network of more than 50,000 certified coaches, speakers, and trainers.

Call to Action

If you’re interested in occasional talks or coaching, feel free to get in touch.