
A small but exciting venture backed by 20 years of experience in AI & data innovation.
Unearthing gold within you, Investing in Potential.
Achieving a dream isn’t just about what you accomplish,
it’s about who you become along the way

Ethereal Ventures AB, founded in 2020, is a small-scale, privately held venture that exists to add value to leaders who multiply value to others — through occasional coaching, speaking and written insights.
As an example, we hold the rights to Pickaxe Principles, a book developed in our owner’s free time to share to share insights on how to lead in today’s rapidly evolving world of AI.
With more than 20 years of experience in AI, innovation and leadership, we share knowledge through selective coaching conversations, inspirational talks and limited training sessions. Activities remain deliberately small and fit naturally around regular work, with the aim of encouraging others to discover and develop their potential.
Learn more about how you can unearth the gold in yourself and in others at: www.pickaxeprinciples.com

We provide limited executive and leadership coaching, inspirational talks, and small-scale training programmes.

Motivational, inspirational, and leadership talks within AI and the data-driven era, backed by 20+ years of experience across telecom and autonomous vehicles.

A leader KNOWS the way, GOES the way, and SHOWS the way. We guide you using tools from John C. Maxwell’s Certified Team.

We enjoy investing in potential and, from time to time, may provide limited funding when an opportunity fits.
Note: All coaching, speaking, training and funding is offered on a selective basis, alongside other professional commitments.
Achieving a dream is about more than just what you accomplish. It’s about who you become in the process.


If you’re interested in occasional talks or coaching, feel free to get in touch.